The Motion Standard · Scaling Model

What growth actually pays.

Drag the sliders and everything recalculates: revenue, what hired doctors earn, what the owners keep, and how a new hire plays out from day one. The expansion models cover franchising, licensing, and owned markets.

Company Revenue / yr
Owner Net / yr
Hired DC Earnings / yr
vs ~$49K assoc. average
Members Needed
at 2 visits / month each

How little of the market this needs

The full metro, filtered to people who already use chiropractic care, then to the premium cash-pay segment with the means and preference to pay for delivered care. Bars are log-scaled so the small numbers stay visible.

Where the owner net comes from

The founder is an owner, so revenue from her own visits goes to owner net rather than wages. This splits the net by source.

The growth path

One bar per scenario from the buttons above, each using its own settings. Stacks show where the revenue goes.

Owner net Provider pay Operating costs
View as table

The first year of one new hire

Hiring happens against a waitlist: the founder runs past capacity first, then hands the new hire a mostly full schedule and returns to normal load. Pay is per visit, and setup is assumed at $4,000 for recruiting, equipment, and credentialing. Bars show cumulative profit from that hire.

Supporting data on hiring
FactFigureSource
Average associate chiropractor salary$48,739Chiropractic Economics annual survey, 2024
Median chiropractor pay, all employed$79,000Bureau of Labor Statistics, 2024
Median student debt at DC graduation$185,000PLOS One, 2025
New DC graduates per year~2,800American Chiropractic Association
Chiropractic campus opening in Tampa BayNUHS, Oldsmar FLNUHS announcement
Per diem coverage doctor day rates$400 to $800Illinois Chiropractic Society, locum brokers
Commission and per visit pay in chiropracticIndustry standardAssociate contract guides, 25% to 35% of collections is typical
Hire structure used hereW2, per visit pay, guaranteed floor first 60 to 90 daysStandard draw structure from commission professions